While some may not agree with that sentiment, there is no denying that companies have a unique opportunity to shape culture and affect change. And though they may sometimes miss the mark on the value of certain products or practices, it’s important to acknowledge that businesses can have positive influences on our lives through more thoughtful operations. ADVANTAGES OF THE SOCIETAL MARKETING CONCEPT Focusing on the societal concept creates value for all stakeholders in the company’s products, services, and employees. By keeping your consumer in mind while creating business plans, you can create better customer service that is more sustainable for everyone involved with your organization.
The societal marketing concept puts whatsapp database people first. It doesn’t focus on short-term profits by trying to hook customers on unnecessary things or products they don’t need — instead, it focuses on overall values. The societal marketing concept also includes environmental preservation so that businesses can protect the earth and save natural resources from being used up. When companies make their operations more sustainable, they are working towards a future where everyone can live healthily and productively thanks to better use of technology. DISADVANTAGES OF THE SOCIETAL MARKETING CONCEPT There are two major disadvantages of the societal marketing concept.
First, it can be very hard to determine whether a product is benefiting society in any meaningful way. What makes one product better than another? A second disadvantage is that it’s often hard to tell whether companies are being altruistic when they try to sell products that have good societal value. There is very little incentive for companies, especially small ones, to make the time and money investment necessary to produce products with significant societal benefits. Also, there can be issues of trust when consumers are concerned about how their information will be used by marketers after they make a purchase.